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J.C. Leyendecker cover

Authored by Museum Co-Founders
Published by Harry N. Abrams Inc., NYC


J.C. Leyendecker cover for the <I>Post</I> 1926, New Year;s Baby 
  J.C. Leyendecker
J.C. Leyendecker cover

    by Laurence Cutler
   Judy Goffman Cutler

One of the most prolific and successful artists of the Golden Age of American Illustration,  J. C. Leyendecker captivated audiences throughout the first half of the 20th century. Leyendecker is best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar. These images sold to an eager public the idea of a glamorous lifestyle, the bedrock upon which modern advertising was built. He also was the creator of instantly recognizable icons, such as the New Year's baby and Santa Claus, that are to this day an integral part of the lexicon of Americana. He was commissioned to paint more Saturday Evening Post covers than any other artist.

J.C. Leyendecker
No other artist-illustrator has made more of an impact on American culture than J.C. Leyendecker. With his instantly identifiable style-"The Leyendecker Look"-he helped shape the face of a nation, created dozens of enduring icons, and virtually invented, along the way, the concept of branding in advertising. Yet until now, little has been known about the man behind the illustrations.

The book contains more than 600 color images of paintings, photographs, advertisements, and magazine covers, including all 322 done for the Saturday Evening Post, testify to the brilliance and importance of this powerful, iconic image maker. The revealing text delves into his artistic and his personal evolution, uncovering much new material and setting the record straight on many of the questions that had clouded Leyendecker's history until this day. Together the art and text of J.C. Leyendecker restore this groundbreaking artist's rightful position in the pantheon of great American imagists. 


J.C. Leyendecker mermaid
Signed copies of the J.C. Leyendecker
book by the authors are available in our MuseShop. All proceeds go to our non-profit organization, the American Civilization Foundation to support our endowment fund and continuing facilities restoration.

Call 401.851.8949 x18 to order

Review copies available for the media from
 Harry N. Abrams Inc., NYC  T:212.206.7715


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Vernon Ct Aerial
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nmai logoEric Brocklehurst
National Museum of American Illustration
492 Bellevue Avenue, Newport, RI 02840
T: 401-851-8949 ext.18. F: 401-851-8974,

The National Museum of American Illustration is a nonprofit, independent, educational and aesthetic organization. It is located in Newport, RI, on Bellevue Avenue at Vernon Court (1898), a Carreré and Hastings designed Beaux-Arts adaptation of an 18th century French chateau. It is the first national museum devoted exclusively to American illustration art. Illustration consists of original artwork created to be reproduced in books, magazines, newspapers, and advertisements. 'Golden Age' paintings by such luminaries as Norman Rockwell, Maxfield Parrish, NC Wyeth, JC Leyendecker, and 75 others are displayed in 'Gilded Age' architecture, creating a unique union of architecture and art - a national treasure. The Museum is administered by the American Civilization Foundation, a nonprofit organization with the goal to present the best possible venue for appreciating the greatest collection of illustration art - the most American of American art.

COPYRIGHT NOTICE: This email message and its contents are copyrighted and are our proprietary products. Any unauthorized use, reproduction, or transfer of this message or its contents, in any medium, is strictly prohibited. ©2008 National Museum of American Illustration.